Saks Fifth Avenue — Fall '19 Men's Fashion

I collaborated with the skilled photographer Beau Grealy and the accomplished Jennifer Livingston to create a vision that seamlessly blended sophistication with a modern edge. Our mission was to curate a visually compelling and informative experience for the Fall 2019 Men's Magalog, a task presented to the internal creative team at Saks Fifth Avenue. This ambitious project required a fresh approach, urging us to redefine the aesthetics to better resonate with our discerning male audience. The challenge was met with enthusiasm as we delved into the creation, production, and development phases, aiming for an educational and forward-looking design to set a new standard for The Saks Man. Together, we crafted a bold, eye-catching narrative that showcased the latest in men's fashion and communicated a distinctive visual language. This collaborative effort resulted in a Magalog that captured the essence of modern men's style and served as a testament to Saks Fifth Avenue's commitment to innovation and creativity in fashion.

Client: Saks Fifth Avenue
Production: Saks Fifth Avenue
Role: Art Direction
Photography: Beau Grealy, Jennifer Livingston
Year: 2019