Kiehl's — Ultra Facial Cream

This video is a active showcase of Kiehl's UFC ultra-hydrating properties, presented in an epic and enjoyable format. Central to the narrative is Aimee, whose personality takes the spotlight. Positioned as Aimee's story, the focus revolves around exploring how UFC can safeguard her skin from challenging conditions akin to extreme adventurers like Super Frenchie. As Aimee undergoes her "skin stress" test — donning protective gear, applying UFC, and braving extreme winds — we seamlessly intertwine parallel footage featuring Super Frenchie. His skydiving adventure serves as a metaphor for Aimee's experience, symbolizing him as her "spirit animal." This approach adds layers of excitement and connection to the brand's ultra-hydrating facial cream narrative.

Client: Kiehl's 
Production: Mustache
Role: Art Direction
Director: Gavin Bellour
Year: 2017