Under Armour — Lookbook Collection 01

Under Armour unveiled the first collection of the brand’s new clothing line UAS (Under Armour Sportswear). Famously known for his progressive designs, the label’s executive creative director Tim Coppens has presented a lookbook featuring the inaugural athleisure-inspired collection of UAS. The range of women’s and men’s styles includes sweatshirts, jackets, leggings, sweatpants, shorts, and boots, all designed with a chic, sporty touch. To enhance functionality, certain items from the collection are crafted with magnetic closures, bonded seams, as well as water-repellant fabrics.

Client: Under Armour
Production: Movement Strategy
Role: Art Direction
Photography: Sloan Lauritis
Styling: Tom Van Dorpe
Year: 2016