Saks Fifth Avenue tells personal stories of women owning their power, style, and identity—without apology.

At Saks Fifth Avenue, our team had the opportunity to cast, concept, and fully produce the Fall 2019 campaign featuring inspiring women on owning their power and embracing their most authentic selves. Shot in conjunction with the print campaign, we captured video over a series of four-day shoots both in NYC with 18 diverse and strong women. The result is a set of engaging personal narratives that speaks to owning your power in your own life – whether from how you look to acting the way you’re thought to assume who you are. What do you make No Apologies for?