Nike — Sports Bras and Tights Campaign

Art direction for Nike Women’s Winter 2019 sports bra and tights campaign, working with HERENOW Creative and shot with lifestyle photographer Sheldon Sabbatini.

Our goal was to capture relatable partner fitness training assets featuring several key looks and layering pieces. With the aim to show how training is an ongoing pursuit of progress and can be so much more with plenty of room for play.

Client: Nike / Dick's Sporting Goods
Production: HERENOW Creative
Role: Art Direction
Photography: Sheldon Sabbatini
Styling: Katie Simon
Year: 2019