Every holiday season, Saks Fifth Avenue is renowned for crafting an expansive retail campaign that spans in-store displays, an online guide, email marketing, and the iconic 5th Avenue showcase, all revolving around our special holiday partnership. This year, our collaboration with Disney allowed us to infuse a touch of magic into our creative marketing campaign. I was tasked with the development and production of the creative elements for our digital and print collateral, bringing the enchantment of the partnership to life across various platforms.
Client: Saks Fifth Avenue
Production: Saks Fifth Avenue
Role: Art Direction
Photography: Fabian Öhrn
Year: 2019
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