Saks Fifth Avenue transforms the holiday season into an immersive gifting experience, blending storytelling, spectacle, and seasonal magic across every touchpoint.

Every holiday season, Saks Fifth Avenue is renowned for crafting an expansive retail campaign that spans in-store displays, an online guide, email marketing, and the iconic 5th Avenue showcase, all revolving around our special holiday partnership. This year, our collaboration with Disney allowed us to infuse a touch of magic into our creative marketing campaign. I was tasked with the development and production of the creative elements for our digital and print collateral, bringing the enchantment of the partnership to life across various platforms.