Bud Light — SXSW (South by Southwest)

Bud Light transformed 800 Congress Street into the ultimate music space for festival-goers to gather at the 2017 SXSW conference. The beer that is “Famous Among Friends” and Super Sponsor of South By Southwest® knows creativity can spark when enjoying a cold one with friends. This is especially true among musicians who are known for collaborating with friends constantly.

Bud Light brought us to capture the content of this truly special and one-of-a-kind night! Capturing all event coverage for the brand's US social and digital accounts. 

Client: Bud Light
Production: Laundry Service
Role: Art Direction
Photographer: Louis Browne
Year: 2017