Kraft Lunchables — Packaging Redesign

Guiding the art direction for the Lunchables packaging redesign, I collaborated with Illustrator Max Pepper and still-life photographer Dan Saelinger to capture the vibrant aesthetic of Lunchables. The redesign aimed not only to refresh the packaging's visual appeal but also to infuse a playful tone that taps into kids' imagination. Working closely with Pepper, we incorporated lively illustrations into the design, and Saelinger's expertise ensured that the packaging vividly showcased the diverse and flavorful offerings within Lunchables. The result is a dynamic and engaging representation that happily recognizes Lunchables' enduring significance in the ever-evolving food culture for children, nurturing creativity and delight in every bite.

Client: Lunchables
Role: Art Direction
Illustrator: Max Pepper
Photography: Dan Saelinger
Styling: Ashley Marti
Year: 2022